I am a passionate communications leader with nearly 20 years of experience in brand content, creative direction, marketing strategy, and social media. My career spans a broad range of sectors, including FMCG, Health & Beauty, Technology, Music & Entertainment, Retail & Fashion, Government, and the Non-Profit space.
Fluent in four languages, I thrive in diverse, open, and highly creative environments. I am a deeply empathetic leader, a quality that has been central to my success in people management, mentorship, and building high-performing teams.
Alongside my core career, I have pursued several notable side achievements, including being selected for the Young Lions Creative Academy at Cannes Lions in 2012, and founding Susie and Toto, an e-commerce start-up that was recognised for over eight years as a competitive player in the babywear retail market.
Most recently, I served as both Head of Marketing and Senior Creative Director at Amazon Prime Video, where I played a pivotal role in shaping the brand’s editorial voice across Europe and led the delivery of award-winning campaigns for both global and local titles across EMEA. Previously, I spearheaded U-Lab, the digital and social production arm at Ogilvy, working on the global Unilever account within WPP.
I am currently at Amazon as 'International Head of Editorial and Social Communications' for Europe and APAC, within the Communications and Corporate Responsibility (CCR) team under Drew Herdener.